(Jan 2008 – Dec 2008) Adclick means Sales
In order to improve the sustainability of the company by the end of the year 2007, we decided to move the focus from the Baratix comparison engine and offer services on the web marketing area. By then we have had some very profitable mailing campaigns and therefore it was considered to be the logic step.
If initially the strategy was to offer the services as a complement of a site building or web presence management package soon we realized that building sites was not profitable and we should leave that to other companies. Adclick had positioned it self as a Lead creator and manager using the several channels available .
The most effective channel was the mailing. Mailing was a simple, fast and cheap way of generating leads. However over time this proved to be tricky and even problematic as often the emails were considered spam and soon our ips and domains were blacklisted , limiting our mail sending capabilities.
This problem caused us to focus more on the other cannels specialy Search Engine Optimization , Adwords optimization and Afilliation networks. By the end of the year 2008 the results were within the aceptable range.
If the results of 2008 were ok for me , the strategy the majority decided to pursue, did not meet my expectations and therefore on the beginning of 2009 i decided to sell my participation on the company.
